Artificial Intelligence (AI) has progressed dramatically in the past decade, and one of the most useful products of this AI revolution is AI chatbots. They can help reduce the time taken to resolve queries of customers and also lessen the load on customer service agents. According to Gartner, nearly 25% of all customer service operations will use chatbots by 2020. A major reason for this is the fact that brands are investing in improving the customer experience. As many as 84% of organizations were expected to increase their investments in customer experience technology in 2017. The chatbot market is forecasted to reach $1.25 billion by 2025 as well.

Conversational AI is the use of chatbots, messaging apps, and voice-based assistants to automate customer communications with your brand. From providing customer support to guiding them through the various products that you offer, it can be used for a variety of purposes. The adoption of this technology is being fuelled by the rise in the usage of messaging apps and voice-based assistants. WhatsApp, the most popular messaging app, has over 1.6 billion users, followed by Facebook Messenger with 1.3 billion users. So, what does that mean for your business?

Did you know that 61% of the consumers prefer to communicate with chatbots for effective, and quick interaction with brands? This indicates how popular chatbots, and their popularity will continue to increase. The reason behind this is the tremendous growth and development of machine learning. AI chatbots are responsible for significant structural changes in many organizations. It's enabling businesses to provide excellent customer services without increasing the number of employees.

When you're creating a chatbot, your goal should be to make one that it requires minimal or no human interference. This can be achieved by two methods. With the first method, the customer service team receives suggestions from AI to improve customer service methods. The second method involves a deep learning chatbot, which handles all of the conversations itself and removes the need for a customer service team. Such is the power of chatbots that the number of chatbots on Facebook Messenger increased from 100K to 300K within just 1 year.

Even if you don't have a chatbox on your website, you have definitely encountered one before. Facebook, eBay, Domino's Pizza, and Universal Studios are some of the big names that have their own chatbots. With the advancements in AI, mundane tasks like customer service can easily be handled by a chatbot. Some people reject the merit of chatbots stating that communicating with them feels very impersonal. According to the 2018 State of Chatbots Report by Salesforce, 69% of consumers said they preferred communicating with chatbots.

Artificial Intelligence (AI) has progressed dramatically in the past decade, and one of the most useful products of this AI revolution is AI chatbots. They can help reduce the time taken to resolve queries of customers and also lessen the load on customer service agents. According to Gartner, nearly 25% of all customer service operations will use chatbots by 2020. A major reason for this is the fact that brands are investing in improving the customer experience. As many as 84% of organizations were expected to increase their investments in customer experience technology in 2017.

Have you ever placed an order through the Starbucks app? If you have, you might have noticed that an AI-powered chatbot takes your order. You can speak to it or type in your message. These AI chatbot platform will help you when your order is expected to be ready and the total cost. Similarly, the Pizza Hut chatbot on Facebook messenger can help you order your pizza. It can tell you all about their ongoing deals too. Smart businesses are integrating conversational chatbots into their inbound marketing strategies.

Rapid advancement in technology is constantly shaping the marketing landscape. Today, marketers have access to various tools that help them improve their strategies and earn more profit. They are able to target the right people at the right times through the right channels. From sending welcome emails to new subscribers to interacting with website visitors using chatbots – automation has invaded every facet of marketing. Therefore, it is crucial for marketers to stay abreast with the recent marketing automation trends. Before we take a look at the most important marketing automation trends, let's understand what it actually means. Marketing automation enables you to use certain tools or software to automate marketing tasks and workflows.

It's 2018, and the world has come a long way in terms of technology. All of these are designed to understand consumer needs and preferences and deliver customized customer experiences. AI has been a trending topic for quite a while now. And it is being used in various fields including digital marketing. This is mainly because the use of AI digital marketing strategies can help you deliver improved customer experiences.

And a staggering 97% of marketers believe video has helped increase user understanding of their product or service. If your digital marketing strategy doesn't leverage the potential of video marketing, you are leaving a lot of money, conversions, and engagement on the table. Brands need videos to create awareness and boost engagement. But which tools should you use to make your videos? I've made a list of 13 of the best video-making tools to choose from.